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BUZZMETER BUZZMETER

Global Investor Summit, 2016
Invest in Madhya Pradesh

Branding Campaign

introduction the project


GIS 2016 is one of the remarkable events hosted for inviting and promoting domestic and international investment in state of Madhya Pradesh.
Objectives:
Driving Relevant Traffic to the website.
Creating Visibility in six (6) partner countries via Digital ads
Generating awareness about the summit in the six (6) partner countries
Target Geography:Singapore, US, UK, Germany, South Korea & Japan

Campaign Duration- 1 month
Methodology

We ran a Display banner ads campaign (Display, Mobile & Remarketing) on more than 200+ websites listed in the Google Partnered Display Network. The above mentioned ads were displayed on various Media & Finance related websites like BLOOMBERG.COM, FORBES.COM, FIRSTPOST.COM, INVESTING.COM, YAHOO.COM/FINANCE, THEGAURDIAN.COM, NASDAQ.COM, ALJASEERA.COM, CNN.COM, JAPANTIMES.CO.JP, KOREATIMES.CO.KR, WSJ.COM, BTINVEST.COM.SG, EPOCHTIMES.DE, MONETA.CO.KR, STOCKWORLD.DE & many more.

These ads when clicked were redirected to a landing page integrated with the main website investmp.com, where the user finds all the information on one page and could also fill the form in case of interest in investment. Doing this promotion activity, we were able to generate 12,361 clicks and 1,09,01,766 impressions, exceeding the promised 15000 clicks and 61,050,000 impressions. We were only commissioned to run an online ad campaign and drive relevant traffic to the investmp.com website. Due course of the campaign, we have also collected online inquiries made by parties as an interest for investing in state of Madhya Pradesh. We generated a total of 59 inquiries includes 5 leads with a turnover of more than 100-500 crores.


Results:
  • Highest clicks are from United Kingdom & United States with a CTR 7.58% & 4.91%
  • We have achieved 15,361 Clicks and 1,09,01,766 impressions for this campaign from all 6 countries.
  • These ads were placed on leading sites in the proposed six countries including sites like Blooming.com, FirstPost.com, Investing.com. Forbes.com and much more.
  • We have received a total 59 leads from around the world that are interested in investing in Madhya Pradesh.
  • 19 leads from international and rest 40 leads from India which includes 5 leads with a turnover of more than 100-500 crores.
    • SERVICES
      Brand Awareness
    • Industry
      Government
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