Brand Awareness Campaign For CHATTISGARH State Govt. Concept Development, Microsite, Advertising, Increase Reach
introduction the project
Creating campaign visibility at local and national level.
Generating awareness about investments, ease of doing business, investment summit and other investment related activities to be organized by CSIDC in chhattisgarh and 10 major cities.
Drive relevant traffic to the industries.cg.gov.in official website.
Target Geography: State of Chhattisgarh
National: 10 major / metro cities - New Delhi, Mumbai, Ahmedabad, Vadodara, Nagpur, Jaipur, Bangalore, Pune, Lucknow & Varanasi.
Proposed Service: Banner ads & Remarketing ads campaign for Desktop & Mobile platforms.
Duration of the campaign - One month.
Placement - News, Media, Investment, Finance related websites.
The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the CSIDC website (www.csidc.in) where alone the online advertising contributes to a minimum of 23,300 Clicks & 1.97 Crore impressions from Chhattisgarh and Indian's 10 major cities.
Achieved 24,219 clicks and 1,97,80,579 impressions for this campaign from Chhattisgarh including Raipur and 10 cities.
7,692 Clicks are from Chhattisgarh, 11,133 Clicks from 10 cities.