Make the citizens of Mumbai aware about the Fortis medical emergency number (41114111) in such a way that people recall it in times of need. Also, to increase the medical guide downloads.
Reaching out to such a wide target group, no matter the age and interests in 3 months is a challenge. Once reached, we have to ensure they save or recall the number.
Taking the Google Ad word Display Platform and Mobile banner ads approach, we were able to expand the reach by targeting the audience geographically. Through this banner ads were displayed on various sites like NDTV, Mayoclinic, Parenting.com, WebMD and many more. In order to run this campaign, a micro site was created- fortismumbaiemergency.com, where the banner traffic was redirected to.
A Popular Expo targeted for a Niche Industry needed to raise awareness about the upcoming event, Early signups and Increase Footfall.