Tara Macri

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Problem:

Performer Tara Macri sought to transition from a successful stage actress to singer-songwriter of original material. BuzzMeter sought to generate an en- gaged and passionate online fanbase.

Method:

BuzzMeter employed a multifaceted approach involving online PR, Facebook ad-buys, tastemaker outreach and visual branding efforts. We seeded Tara’s con- tent to a variety of online communities researched to be highly receptive to her music, message and brand.

Result:

• Grew Tara’s online following by over 1000% in the course of three months
• Generated positive editorial reviews, including major print press.
• Forged tastemaker adoption from influential celeb- rities such as Nick Jonas and John Stamos

• Developed relationships with radio outlets through social efforts, leading to terrestial radio play.

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