Performer Tara Macri sought to transition from a successful stage actress to singer-songwriter of original material. BuzzMeter sought to generate an en- gaged and passionate online fanbase.
BuzzMeter employed a multifaceted approach involving online PR, Facebook ad-buys, tastemaker outreach and visual branding efforts. We seeded Tara’s con- tent to a variety of online communities researched to be highly receptive to her music, message and brand.
• Grew Tara’s online following by over 1000% in the course of three months
• Generated positive editorial reviews, including major print press.
• Forged tastemaker adoption from influential celeb- rities such as Nick Jonas and John Stamos
• Developed relationships with radio outlets through social efforts, leading to terrestial radio play.