Sammy Sosa


Problem:

Re-Branding of the restaurant atmosphere from boutique Mexican cuisine to a niche specialty beer headquarters, establishing a Facebook where existing and new customers are able to participate in promotions and specials and increasing Facebook “Likes” through stimulating copy and research.

Method:

Increased Twitter and Facebook following, Newsletter send-outs,Created daily content and postings for each and every social media application.

Result:

• Launch of Facebook page that focused on the restaurant”s atmosphere, cuisine and specialty beer menus

• Launch of Oktoberfest Campaign, including an advertised free beer promotion, which resulted in an increase of over 90% total likes.

• Increase in fan engagement

• Increase in sales- new customer acquisition

Increase in younger demographic visiting restaurant, Sammy Sosa Restaurant

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