Re-Branding of the restaurant atmosphere from boutique Mexican cuisine to a niche specialty beer headquarters, establishing a Facebook where existing and new customers are able to participate in promotions and specials and increasing Facebook “Likes” through stimulating copy and research.
Increased Twitter and Facebook following, Newsletter send-outs,Created daily content and postings for each and every social media application.
• Launch of Facebook page that focused on the restaurant”s atmosphere, cuisine and specialty beer menus
• Launch of Oktoberfest Campaign, including an advertised free beer promotion, which resulted in an increase of over 90% total likes.
• Increase in fan engagement
• Increase in sales- new customer acquisition
• Increase in younger demographic visiting restaurant, Sammy Sosa Restaurant